JOB DESCRIPTION- Product Marketing Manager
About Hospitality Industry:
The hospitality industry is set to rise from its all-time low to the new normal in the coming years. Hotelogix has the capability, and the opportunity to shape the future of the hospitality industry. We offer products that will empower hotels to manage and grow their businesses with the changing market dynamics until it settles into the new normal.
We at Hotelogix are heading towards taking up this position in the market and emerge as the leaders in South Asia and South-East Asia markets. Additionally, we also aim to be a very competitive player in the global markets including developed economies like the Americas and Europe.
To reach our goal and fulfill our objective, Hotelogix is looking for an experienced B2B Marketer who will own our Enterprise Marketing and drive the brand to achieve its goals.
About the Job :
A product marketing manager is responsible for the marketing of a company's products or services. This includes identifying target markets, developing marketing campaigns, and tracking the success of marketing efforts.
Total Experience - 6-10years
About Roles & Responsibilities:
Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
Content Development – Conceptualize and craft educational product and solution content for a variety of marketing platforms
Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
Demand generation – Develop and implement strategies to drive awareness and demand
Evangelism – Serve as a company spokesperson and go-to product expert.
Developing and executing the GTM product marketing strategy , including target market identification, positioning and messaging, and go-to-market plans
Developing and maintaining sales enablement materials, including presentations, battle cards, case studies, and product demos
Supporting the sales team in their efforts to drive revenue and adoption
Monitoring and analyzing market trends and competitive landscape, and providing insights and recommendations to the broader team.
Account based Marketing
Influencing the pricing and packaging strategy
About Essentials:
Bachelor's degree or Any graduation
4+ years of experience in B2B product marketing, ideally in the SaaS space
Excellent written and verbal communication skills,
Experience developing and executing go-to-market plans
Strong ability to work collaboratively with cross-functional teams, including product, sales, and marketing
Experience partnering with sales teams to drive revenue and adoption
Work Location -Noida
About Hotelogix-
Hotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels in driving growth, increasing revenue, and enhancing their online reputation. The company has rich experience in serving global markets with customers in 100 plus countries, including markets like South East Asia, South Asia, Europe and the Americas. Hotelogix is headquartered in Singapore, with its subsidiaries in India and USA.
U can find more @ https://www.hotelogix.com/